There are plenty of reasons why you should add automated webinars to your marketing toolkit, whether you are just starting your online store or if you have an established brick-and-mortar store.
For starters, automated webinars are a great way to show potential customers the benefits your products or services have to offer. Automated webinars can also prove invaluable in demonstrating your authority in your niche.
Plus, if you invest ample time and energy in recording automated webinars, you can boost your passive income, allowing you to earn money for years to come.
Of course, it is one thing to record a webinar. However, it’s an entirely different thing to convert the viewers of your webinar recording into paying customers.
Listed here are a few automated webinar recording tips that will help you reach those goals.
Draft a script before you record a webinar
No matter how tempting it is for you to dive head-on and record a webinar. But even if you are well-versed on the topic that you wish to cover, it helps to write a webinar script first before recording your next automated webinar.
A script will help provide structure to your automated webinars, allowing you to discuss your topics in a structured and logical manner. Plus, you can know for certain whether you have missed certain important points.
In writing scripts for your automated webinars, a good rule of thumb to follow is to focus on a single subject and three sub-topics. But why?
You have to remember that people have limited time available. So even if you have an interesting offer for your automated webinar, you have to be mindful of people’s limited time and attention span.
Focusing on a single subject for your pre-recorded webinar allows you to cover a topic comprehensively and prevent you from missing important details. If you do a good job and establish your authority as an expert, your viewers will come back for your next automated webinar.
Create a slide deck for your automated webinar
Whether you are hosting a live webinar or playing a webinar recording on your chosen software platform, it is a good idea to provide your viewers with visual support for the topic you want to cover.
You can use the slide deck to highlight certain points during your discussions or to show relevant statistics related to the topic of your automated webinar.
Fortunately, there are several options for creating a slide deck, from Microsoft’s PowerPoint to Apple’s Keynote to other free options you can find online.
Aside from providing visual support for the topic you are discussing in your webinar, you can repurpose your slide deck into an eBook or video presentation you can post on your website or social media.
Webinar presentation tips
With a script and slide deck in tow, you can now begin to record a webinar. Listed below are some helpful webinar presentation tips that will enable you to wow your audience.
Face the camera
The best way to connect with your audience is to put a human face to your product or service. Start your webinar by showing your face on the camera.
Show restraint in using visuals
Remember, your slide deck and visuals should support the discussion. Therefore, use these visual elements as such and avoid these from overtaking your webinar presentation.
Before recording your webinar, spend some time practicing. This will help you become more confident.
It will also be helpful to speak slowly but clearly. When people get nervous, they tend to talk fast, making their presentations garbled and hard to understand.
It’s also helpful to use intentional pauses to allow your audience to digest the points you have discussed in your pre-recorded webinar.
Find a suitable place to record your automated webinar
Ideally, this place should be relatively quiet and free from distractions like a barking dog or young kids playing in the background.
Invest in a quality microphone
You can choose between a podcasting microphone or a headset microphone. Either way, a microphone will help you get heard by your automated webinar audience loud and clear.
Keep your presentation tight but simple
Again, resist the temptation to cover as many topics as you wish.
Instead, stick with your webinar script, discussing the subject as clearly and as exhaustive as you possibly can.
Be mindful of the time
No matter how valuable the information you are going to share in your automated webinar, you need to be aware that your viewers have busy schedules.
Ideally, your automated webinars should run in less than an hour. However, if you have other topics that you wish to cover, there will be plenty of opportunities to record a webinar on those subjects at another time.
Set aside time for Q&As
No matter how exhaustive your discussion is, your webinar audience might have questions that you might have missed out on.
For live webinars, you can set aside time for real-time questions and answers. For a webinar recording, you can ask your audience beforehand questions that you can tackle at the tail-end.
Uploading your webinar recording
Once you are done with your webinar recording, you should watch it again and polish it by editing certain portions before uploading on your chosen platform. After you have a polished version of the webinar recording, you can then use webinar software to upload the video.
Afterward, the next order of business is promoting your automated webinar on social media and other platforms.