7 Winning Marketing Strategies for Real Estate Agents
Getting started as a real estate agent can seem daunting. You’re most likely feeling overwhelmed with all the possible marketing strategies for overcoming the competition. There’s no need to feel this way. Instead, focus on the following methods in your efforts to stand out and grow a thriving real estate business.
Organic Facebook Strategies For Real Estate Agents
Set up your Facebook business page and seed it with your first “likes”. Ask several neighbors, family and friends to like the page. This ensures that there’s a little activity on your page before you begin marketing with it.
Fill out the contact information completely so prospective clients gain full understanding about your values and who you are.
Your Facebook page exists to provide value. A good rule of thumb is to give three valuable tips before asking for anything in return. Examples of what to post on your page include:
- Market Updates in a specific area,
- Local news updates
- Status Updates on your current listings or transactions in escrow
Instagram Real Estate Marketing Tips
Use the power of images on Instagram to feature current properties for sale. You might also post images of properties that will go on the market soon in order to generate early interest.
Keep your IG audience notified about your successes, too. People want to work with successful realtors. Post each house sold so your followers see the way you’re helping other people fulfill their buying and selling goals.
Promote your open houses and specials on Instagram. Reveal details about yourself and your team, as well.
By the way, you can use these same strategies on Facebook and other social platforms, such as:
Google Adwords Tips
Paid advertising should be one of your core marketing strategies as a real estate agent. This marketing method is a simple way to generate immediate business when you’re starting out.
It takes time to get your organic website listings to reach the top of Google or show up in the local listing area of search results pages. Start a Google Adwords campaign and instantly leapfrog to the top of the search results.
Create an engaging opt-in landing page on your website and drive traffic to it via Adwords. This will build your email list and allow you to begin connecting with prospective clients within days of starting your real estate business.
Facebook Ad Strategies For Real Estate Agents
Facebook ads allow you to reach your precise target market. Use City/State filters to show ads to residents of specific neighborhoods.
Since Equal Housing laws prohibit excluding any specific groups from real estate-related ads, you won’t have the ability to target specific demographics; however, with the proper message and eye-catching headline, you can improve your chances of reaching the right type of buyer lead.
You can also show ads based on these ownership status levels: First-time homebuyer, homeowners, and renters. This is helpful if you sell condos, for instance, in a “hip” city area because you might choose to advertise to the “first-time homebuyer” group.
Don’t rely on Internet marketing or social media advertising strategies only. There is great value in building a personal network with an eye on generating word-of-mouth sales.
- Chamber of Commerce
- Local referral groups
- Local business people
Create a process that makes asking for referrals after each sale a specific system within your business. Ask for testimonials that can be used on social media, on your website, or even inside advertisements.
The best way to get referrals is to focus on quality service. If you treat every prospect and client with the utmost respect, keep their needs ahead of yours, and come across as a professional, then you won’t have any problems generating additional word-of-mouth business.
Part of working as a professional is remembering your clients and prospects throughout the year. Send anniversary and birthday cards. Celebrate newborn babies with your clients. Include a nice gift when you send cards. Make it a regular habit of sending thank you cards after each sale.
Get Involved In Your Community
Work to integrate yourself into the local community by:
- Giving your time to local causes
- Donating to charities
- Generating positive PR
Find local causes that you believe in and invest a few hours in them each month. Work at a food bank, for example, and watch how quickly this generates positive PR and clients. Budget funds to give away to charities that show how much you care about the people in your community.
Use Direct Mail To Generate Business
Direct mail should be a major part of your overall marketing campaign. It’s more effective today than in years past. The reason is that most of your competitors focus only on digital marketing. You’ll discover that people appreciate tangible postcards they can touch after picking them out of the mailbox.
Don’t make the mistake of thinking that direct mail is too expensive. Find a direct mail company that specializes in postcard templates for real estate and who make it affordable even if you’re at the start of your career.
Follow the above marketing strategies and watch your real estate business grow month-by-month.
Be strategic with your marketing plan. Select one digital marketing method to start with and combine it with direct mail and word-of-mouth advertising in order to have a well-rounded advertising campaign in place.