We’ve seen many changes in advertising over the years, with trends evolving from short viral videos and 30-second ads to TikTok, IGTV, live videos, and vlogs. On top of that, new technologies have enabled more engaging and immersive video formats such as shoppable and ephemeral videos, as well as VR and AR 360° experiences. The question then remains for many small business owners, whether there are still many advantages to traditional commercial advertising on radio and TV?
The short answer to this question is – of course, there are. Radio and TV spots still provide businesses with a wide range of benefits, but whether they are right for your marketing strategy is another question entirely, and it requires further analysis. Approaching your advertising plan from the perspective of your business model is the first, and perhaps the most crucial step towards success. Let’s talk about ways in which commercial advertising allows you to tailor your marketing plan based on your business model.
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Attracts Customers
While there’s a lot to be said about the quality of online videos in terms of generating attention, a locally broadcast TV commercial still does a lot more in terms of bringing in paying customers.
Product awareness generated by commercial advertising seems to be more valuable compared to YouTube ads or even Google searches. If you offer a specific service or product which could bring value to your prospective customers, there’s no quicker way of getting the word out than commercial advertising.
Has The Potential to Reach Everyone
In the 21st century, you’d be hard-pressed to find a home without a TV. This technology is so ubiquitous that with the right global video production company, you can find an audience anywhere in the world.
Perhaps even more importantly, a production company with this level of experience can assist you in the world of commercial advertising and give you the results that you expect in over forty countries.
Because it is so widespread, television can give your products or services a much wider audience than internet or newspaper ads.
Helps Promote Your Brand
A good commercial is hard to forget, and when people can remember your advertisements, they tend to buy the products or services that you offer.
When the visual effects, sounds, conversations, and people in your commercials are likable, your potential customers will associate them with your ‘brand personality.’ If the video production company that you hire can do this right, you could have a massive amount of potential outreach.
The power of the brand lies in the personality that the customers attach to it. If your customers begin to enjoy the idea of your brand through the commercials you air, they will start to develop loyalty toward your products and services as well.
Targets Your Audience
This may sound like a perk reserved only for online advertising, but TV commercials have been able to target their audience since they were invented.
Networks do a great deal of work to understand their demographic, not only overall but during specific times during the day as well. This practice has been around for a long time, and it has developed dramatically over the years. Pushing your ad spots during shows that your intended demographic is likely to be watching will grow your chances of success exponentially.
Depending on the type of product or service you offer, you can place your commercial during the Saturday morning cartoons, or during the Monday night ball-game, and have vastly different results.
